ALEXANDRA PALLANT

The two emails to the left were created when the Creative Director and CEO of Will wanted to rebrand our website, emails and outward appearances. I created a two-part email welcome series. The initial welcome email highlights the company’s pillars, our Instagram and gives the subscriber a code on their first or next purchase, depending on how they sign up for our email campaigns. The second email in the series would be sent to someone six months after they’ve ordered something. It tells the customer how to care for their purchase – leather care, fabric care, leather care products, and information about the lifetime guarantee.

 

These emails were created and approved but for decisions above me, they were never put into action.