September 2016 - Present
Emails – Adobe Photoshop & Klaviyo and MailChimp
The emails below were created using Adobe Photoshop and sent out to subscriber lists using the email service, Klaviyo and previously MailChimp and Dotmailer. Every photo or copy block was linked to somewhere on the Will Leather Goods website to drive clicks, customers to our site, and sales. I played a large part in getting the emails to have a consistent look in terms of navigation and using live type.
Making the emails and sending them out is just part of the job – I also send out a report at the end of every month to show the data the emails brought back: clicks, opens, how many visitors it sent to the site, how much money the email made, etc.