Force For Good campaign
From illustrating, creative concepting, and the production of the entire suite of assets, this mass-market campaign was the first campaign where I was in charge of the look and feel.
Creative Concept
The whole idea for this campaign was to showcase what it means to be a member of a credit union, not just OCCU but any credit union. The concept was started as a storybook at first and then grew into a full-fledged mass-market campaign – complete with in-branch activations, email series, promotional items, and more. This creative concept for the campaign was just the start of finding the voice of the campaign and what we would plan to do with imagery going forward after the campaign.
Storybook
The whole idea for this campaign was to showcase what it means to be a member of a credit union, not just OCCU but any credit union. The concept was started as a storybook at first and then grew into a full-fledged mass-market campaign – complete with in-branch activations, email series, promotional items, and more. This creative concept for the campaign was just the start of finding the voice of the campaign and what we would plan to do with imagery going forward after the campaign.
Marketing Assets
Billboards, digital Google ads, Instagram posts, and in-branch signage.
Email series
To promote our helpfulness to our community and members, the email series for 'Money Mindfullness' was created for people to learn more about how to become financially stable. Note: I did not write the content, I only laid out the content amongst imagery and graphic elements to make it more palitable.
About Us page refresh
Along with the campaign, it was decided to add more illustrations from the storybook to the website. That way when someone uses a URL on the billboard, the look and feel of the webpage is the same as the one they'd experienced on the billboard.
